Cafe del Mar
Cafe del Mar was well known in Spain and the UK, but the brand wanted to generate awareness in new markets The brief was to undertake activity in 11 target markets and to deliver awareness for Cafe del Mar and their main sponsor Chivas Regal. We put on Cafe del Mar events in some of the best looking beach bars and city clubs in Istanbul, Athens, Greece, Sydney, Cape Town, Bombay, Milan, Melbourne, Bangkok, Taipei and Manila.
The events created significant publicity, delivered new trade accounts in the regions and developed further trade activity over a 24 months period.
“Congratulations on Cafe del Mar – it’s been a great success and down to your hard works and commitment, which ensured it was delivered to message with premium quality”
Global Commercial Director Chivas Regal Pernod Ricard
“The Bombay set and party were better than anything he could remember at Cafe Del Mar itself.”
Resident DJ at Cafe Del Mar
“It has historically proved extremely difficult to rally press interest in Asia in the spirits sector but this proved it can be done”
Marketing Manager Chivas Regal Asia Pacific