Doritos wanted to launch a new range of snack foods to the widest possible group of opinion formers and to create as much buzz around the product as possible.
We have worked for many music labels and promoters including MCP, Harvey Goldsmith, Universal, Warner Bros, Mercury and we knew the perfect location would be music festivals
Over six festivals in one summer, we sampled to in excess of 250,000 festival goers using the concept of Doritos Chillout Cinema – a place to come away from the music, for a couple of hours, to watch movies in a real life cinema experience. Chillout Cinema made the national and music media and had huge numbers of hits and impressions across hundreds of online sites.
Great work team in an amazingly short period of time
Marketing Director Doritos