The brief from Freeport was to create something really special, that would promote Freeport as a destination for premium luxury branded items at amazing prices. More over get national publicity and create a significant impact locally with potential customers.
Freeport also wanted to differentiate Factory outlet shopping from the high street to keep the Local Authority happy, and to assist separate the outlet from high street for future development purposes.
We organised for the young cast members of Emmerdale to be our models and muses for six sensational fashion shows in two locations in Essex and Yorkshire.
The statistics were impressive: 2000 guests, waiting list for tickets, more impressions and TV coverage in one weekend than in a normal marketing year.
“The Fashion shows were a great success and were coordinated and delivered with great professionalism”
Tindi Sorbera Freeport