The brief from Shell was simple. Get people talking about fuel efficiency, present Shell as an inspirational groundbreaking technology business, to leading academic establishments, and energise partner-marketing channels.
The Shell Mileage Marathon exceeded all expectations attracting over 100 vehicles attempting to break the record for the most miles travelled on one gallon of petrol.
The event attracted worldwide attention, the involvement of the Prime Minister and even front-page coverage on two national newspapers.
Over 500 press from 30 countries were accredited including CNN, ITN, CNBC and CBS. The event was won by a team from Honda, who achieved 5590 mpg.
“Cartmell delivered as promised and I would recommend them without reservation –they are excellent on all counts”
Brand Manager Shell UK
“Congratulations on your superb efforts”
Corporate Affairs Director Honda Motors Europe