The Blackpool Tower
We wanted something really spectacular to celebrate the 100th anniversary of Blackpool Tower so we painted it gold. At 519 feet tall it needed 75 tonnes of paint. This was an organisational challenge, but with a team of 30 painters, it was possible.
The Queen was invited to mark the occasion of the Gold Tower and the publicity and awareness was breathtaking, with TV, radio and all the national newspapers featuring the new look tower.
It was the lead photograph on two national front pages and featured in print and media around the world.
“I have just see the superb press coverage concerning the Tower being painted gold. This is superb PR Congratulations.”
Chief Executive First Leisure
“The support and coverage was par excellence. We are looking forward to working with you going forward.”